Overview
Marketing : Design of an integrated marketing plan, including creativity, branding, media selection, customer segmentation, and budgeting. Strategic approach to the integrated marketing mix: digital promotion, advertising, public relations, experiential marketing, and direct marketing.
Terms: Winter 2025
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
Not open to students who have taken CMR2 564.
