Overview
Public Relations : Preparation of an integrated digital communications campaign with specific focus on social media. Practice strategizing, conceptualizing, creating, implementing and measuring social media campaigns for public relations purposes. Creation of content strategies and calendars, and content for social media campaigns. Data collection, measurement and reporting of social and digital media campaigns.
Terms: Winter 2025
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
