McGill Alert / Alerte de McGill

Updated: Thu, 07/11/2024 - 19:00

McGill Alert. The downtown campus will remain partially open on Friday, July 12. See the Campus Safety site for more information.

Alerte de McGill. . Le campus du centre-ville restera partiellement ouvert le vendredi 12 juillet. Complément d’information : Direction de la protection et de la prévention.

McGill.ca / Overview / All Courses

MRKT 351 Marketing and Society (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : The social issues and concerns affecting marketing management are examined and the two way relationship between marketing and social change is explored. Particular attention is paid to consumerism, government regulation in marketing, corporate social responsibility, social marketing and marketing role in a conserve society.

Terms: Winter 2025

Instructors: Mookerjee, Sid (Winter)

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