Overview
Music Professional Development : Business models for monetizing music effectively in the digital era; music marketing fundamentals; music value chain; traditional and new marketing tools; publicity, advertising and promotion; the e-press kit; touring and merchandising; online distribution; social network marketing strategies; rebirth of video content; viral marketing; marketing for subscriptions, wireless; global perspectives.
Terms: Winter 2025
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
