Updated: Wed, 10/02/2024 - 13:45

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Du samedi 5 octobre au lundi 7 octobre, le campus du centre-ville et le campus Macdonald ne seront accessibles qu’aux étudiants et aux membres du personnel de l’Université McGill, ainsi qu’aux visiteurs essentiels. De nombreux cours auront lieu en ligne. Le personnel devra travailler à distance, si possible. Voir le site Web de la Direction de la protection et de la prévention pour plus de détails.

McGill.ca / Overview / École d'éducation permanente / Graduate / Programs

Graduate Certificate (Gr. Cert.) Public Relations Management (15 credits)

Offered by: Global & Strategic Comm.     Degree: Graduate Certificate in Pub Relations Mgm

Program Requirements

Complementary Course (3 credits)

3 credits from:

  • CPRL 515 Fund-raising and Philanthropy (3 credits)

    Offered by: Global & Strategic Comm. (School of Continuing Studies)

    Overview

    Public Relations : The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.

    Terms: This course is not scheduled for the 2024-2025 academic year.

    Instructors: There are no professors associated with this course for the 2024-2025 academic year.

  • CPRL 532 Public Relations Event Management (3 credits)

    Offered by: Global & Strategic Comm. (School of Continuing Studies)

    Overview

    Public Relations : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.

    Terms: This course is not scheduled for the 2024-2025 academic year.

    Instructors: There are no professors associated with this course for the 2024-2025 academic year.

  • CPRL 535 Public Opinion and Public Policy (3 credits)

    Offered by: Global & Strategic Comm. (School of Continuing Studies)

    Overview

    Public Relations : How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.

    Terms: This course is not scheduled for the 2024-2025 academic year.

    Instructors: There are no professors associated with this course for the 2024-2025 academic year.

École d'éducation permanente—2024-2025 (last updated Jun. 4, 2024) (disclaimer)
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