MRKT 672 Internet Marketing Analytics (1.5 unités)

Vue d'ensemble

Marketing : What makes internet marketing different? Introduction to internet marketing - search engine optimization. Inbound marketing - search advertising and privacy concerns. Online tracking and privacy issues.

Terms: This course is not scheduled for the 2024-2025 academic year.

Instructors: There are no professors associated with this course for the 2024-2025 academic year.

• Prerequisite(s): (INSY 660 OR INSY 662 OR Instructor's approval) AND (MGSC 660 OR MGSC 661 OR Instructor's approval)