Vue d'ensemble
Marketing : Introduction and basics of price-response functions and pricing optimization. Using data to estimate demand models. Value-based pricing, consumer valuations, personalization. Tactics of price differentiation. Pricing with constrained supply. Team project consultation.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
