Vue d'ensemble
Marketing : Review of the concepts, frameworks, and current trends in the marketing of services, including new creative products. Analysis of issues pertaining to the delivery of service excellence, effective communication, the highest quality, and loyalty. Focus is on service marketing in the private and public sectors.
Terms: Automne 2024, Hiver 2025
Instructors: Letovsky, Steven (Fall)
Not open to students who have taken CMR2 543.
