Program Requirements
Le domaine de la gestion des relations publiques et des communications a grandement changé ces dernières années. La technologie numérique (y compris les médias sociaux) transforme la façon de communiquer des organisations et du grand public. Les entreprises commerciales mieux sensibilisées à leur responsabilité envers la société et envers les parties prenantes sentent le besoin, comme les organismes sans but lucratif, d’être conseillées par des spécialistes bien formés en communications. Le programme est constamment mis à jour afin d’intégrer les pratiques exemplaires du domaine. Les étudiants ont l’occasion d’échanger à propos de situations réelles et évolutives directement avec des professionnels du milieu.
Cours obligatoires (30 unités)
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CPRL 214 Applied Public Relations Methods 1 (3 unités)
Vue d'ensemble
Relations publiques : Context, resources, learning activities, and guidance to conduct comprehensive, primary and secondary public relations research, and assess, edit, revise and proofread public relations materials for print, electronic and digital media.
Terms: Automne 2024
Instructors: Andrews, Richard (Fall)
Corequisite: CPRL 223
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CPRL 220 Fundamentals of Fund-Raising (3 unités)
Vue d'ensemble
Relations publiques : Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.
Terms: Automne 2024
Instructors: Lynch, Shaun (Fall)
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CPRL 223 Basics of Public Relations (3 unités)
Vue d'ensemble
Relations publiques : An overview of public relations theory, principles and practice, including the development of the discipline and its role in society, its function in different organizations, and the techniques used in the different sub-specialties of the field.
Terms: Automne 2024
Instructors: Durocher, Andre (Fall)
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CPRL 224 Applied Public Relations Methods 2 (3 unités)
Vue d'ensemble
Relations publiques : Analyze, plan, design and execute projects that extend and hone writing and presentation skills in a self-directed manner.
Terms: Hiver 2025
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CPRL 225 Social and Traditional Media Relations (3 unités)
Vue d'ensemble
Relations publiques : Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.
Terms: Hiver 2025
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CPRL 226 Corporate Communications (3 unités)
Vue d'ensemble
Relations publiques : Issues and conditions affecting the communication of corporate issues and identity will be examined including corporate branding, financial communications, social responsibility, the reciprocal effects of internal and external publics, and planning and production of corporate communication vehicles.
Terms: Hiver 2025
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CPRL 227 Internal Communication (3 unités)
Vue d'ensemble
Relations publiques : An examination of how internal communication strategies are designed and implemented to ensure people within an organization work together effectively and efficiently to support the organization's business plan, including the definition and purpose of internal communications that add value, as well as the communication needs of internal stakeholders.
Terms: Automne 2024
Instructors: Pickering, Victoria (Fall)
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CPRL 228 Event Management (3 unités)
Vue d'ensemble
Relations publiques : Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CPRL 321 PR Issues Management (3 unités)
Vue d'ensemble
Relations publiques : Mechanisms by which organizations participate in the public policy process will be examined through an understanding of the social and political contexts where public issues occur and the inherent communication processes at all levels and specifically dealing with the roles of lobbying, media relations and social responsibility.
Terms: Hiver 2025
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CPRL 322 Cases in Public Relations (3 unités)
Vue d'ensemble
Relations publiques : Preparation of communication plans for organizations and current situations will provide the opportunity to apply the knowledge gained throughout the program. In addition, recent developments and methods in key areas of practice will be addressed.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
