Overview
CMDC : Study and application of the analytical frameworks for strategic communication in a global context to outline a global communications plan that includes a localization strategy. Analysis of key concepts including globalization, internationalization, localization, translation and transcreation. Analysis of culture-specific content localization for different locales, as well as key considerations regarding technologies and channels, content and engagement, access, and usability of a product or service across cultures.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
