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Marketing

Can be taken as: Major, Concentration

The Marketing Major is designed to provide students with a strong background in marketing in order to prepare them for the wide variety of marketing careers available. The Major is most appropriate for those students seeking a career in brand management, small business marketing, selling and sales management and business-to-business marketing.

The Marketing Concentration prepares the student for a wide variety of career opportunities. Marketing graduates historically have found employment in the fields of product management, advertising, sales management, marketing management, pricing, marketing research, distribution and retailing. The Marketing Concentration provides a balance between courses focusing on fundamental, theoretical and "need to know'' material, and courses with a strong practical and applied orientation.

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DETAILED PROGRAM OUTLINES:

Bachelor of Commerce (B.Com.) - Major Marketing (66 Credits)
Bachelor of Commerce (B.Com.) - Concentration in Marketing (15 Credits)