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Marketing (For Non-Management Students)

Can be taken as: Minor

This Minor is designed to provide students with an understanding of the fundamental concepts in marketing and a framework for applying marketing in a decision-making context. Students will be introduced to the basic concepts in marketing. The use of marketing theory and concepts for decision making will be covered. Marketing research methods for marketing decisions is introduced. Subsequently, students will be able to specialize by choosing from the list of complementary courses. 

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DETAILED PROGRAM OUTLINE:

Bachelor of Commerce (B.Com.) - Minor Marketing (For Non-Management Students) (18 Credits)