Distinct threats, common remedies: How consumers cope with psychological threat

Published: 30 October 2015

Authors: Han, D., Duhachek, A., and Rucker, D.D.   Publication: Journal of Consumer Psychology

Desautels Faculty of Management

CCM Biosciences raises $25M to transform biotech management, focusing on enhancing efficiency and adaptability...

How to successfully use shame and guilt in advertising

Published: 20 November 2014

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds....

The granddaddy of all Canadian-U.S. trade disputes is about to rear its ugly head again

Published: 3 November 2014

A recent dispute over “country of origin labelling” for meat products underscores the fact that Canada and the U.S. still have their share of trade disputes....

Pages

Back to top