Comprised of scholars at various levels – senior and junior faculty as well as doctoral students – the members of the Marketing discipline represent a wide range of interests and skills....
Marketing provides insights into customer needs, ideas for developing new products, and strategic plans for profitably launching these products in a competitive marketplace.
Shopper marketing used to be about guiding the consumer along the last few steps on the path to purchase - But today that path is more loop than funnel....
Marketing is an interdisciplinary field, concerned with the behavior of consumers, competitors and intermediaries, and the outcomes of their decisions as they relate to the performance of firms and...
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