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Creating Impactful One-Pagers and Promotional Materials with Janice Ji

Janice Ji

Current Role: Content Developer

Current Degrees: Master of Management in Retailing (MMR), Y2, Desautels Faculty of Management, McGill University

DSL Specialty: Marketing

Aspirations (Role & Industry): Product Manager in Healthcare and Food Industry

Skills & Interests: Tennis, movies

Contact: LinkedIn

Why I joined the Lab

Over the past year, I collaborated with 8 local SMEs in Montreal, creating market strategy plans to tackle their pressing challenges. Through this experience, I realized the critical role data plays in shaping strategic growth and decision-making. If a lab could advance analytics, machine learning, and AI solutions for retail organizations to boost revenue and speed up insights, I'd be truly honored and eager to promote it, ensuring more businesses can discover and benefit from its offerings.

Role in the Lab

As a key member of the Marketing team, my primary focus is on crafting compelling marketing assets and promotional materials for our Lab’s projects. Additionally, I handle visual content creation, including photography, videography, and post-production. This role demands a blend of creative marketing skills and strategic insight, enabling me to effectively showcase our Lab’s innovations while aligning with our long-term objectives.

Job Summary

A Content Developer in website development creates and builds websites that clearly communicate our mission, services, and value, enhancing its online presence by tailoring information to users' interests. They also produce marketing assets, such as overviews, one-pagers, brochures, and other materials that succinctly express our service offerings. In the social media sphere, the Content Developer creates engaging content to connect with online communities, fostering an active social media presence to raise awareness of the DataSphere Lab's offerings and achievements.

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DataSphere Lab