Business as UNusual: My entrepreneurial Journey Profits with Principles
Code: 4.11
Author: Anita Roddick
ISBN: 0954395956
Year: 2004
Description: Business as UNusual charts the story of Roddick and The Body Shop. Roddick tackles a wide range of personal and political issues from self-esteem, to human rights abuses within the context of corporate behaviour. Roddick explains that you can make a profit and make a positive contribution to the community; you can trade on a global scale and you can stick your neck out with capaigns for human rights, whilst opening scores of shops a year.
Reserved: No
Location: Brown Building
Language: English