Marketing

Toronto Marketing Trip

Tuesday, October 14, 2014toThursday, October 16, 2014

Join us on the Toronto Marketing Trip - Meet over 20 companies and 40 Alumni! Open to all years!/desautelsCategory: BCom Program Desautels Career Services Desautels Faculty of Management

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Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement

Published: 6 October 2016

Authors: Han, D., Duhachek, A., Agrawal, N. Publication: Journal of Consumer Research Abstract:

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McGill MBA Stephen Bailey in Air Canada En Route Magazine

Published: 26 June 2014

Head of marketing at John Fluevog Shoes in Vancouver, Stephen Bailey scouts new store locations and conducts store visits across North America. When he's not working for one of Canada's favourite...

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Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models

Published: 30 October 2015

Authors: Kolsarici, C. and Vakratsas, D. Publication: Management Science

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Seminar: Marketing and Sales Excellence

Wednesday, March 14, 2018

Winning tools, processes and practices for market success...

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Seminar: Jay Russo, Cornell University

Friday, May 9, 2014 10:00to11:30

What is Desired in the Desirability Bias? Jay Russo Cornell University1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA/desautelsCategory: Desautels Faculty of Management