Distinct threats, common remedies: How consumers cope with psychological threat

Published: 30 October 2015

Authors: Han, D., Duhachek, A., and Rucker, D.D.   Publication: Journal of Consumer Psychology

Seminar: Sungho Park, Arizona State University

Friday, May 16, 2014 10:00to11:30

An Empirical Analysis of Consumption Patterns for Mobile Apps and Web: A Multiple Discrete-Continuous Extreme Value Approach...

Thesis Defense - Alice Labban, McGill University

Wednesday, March 12, 2014 09:15to11:15

Ms. Alice Labban, a doctoral student at McGill University in the area of Marketing will be presenting her research defense entitled:1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA...

Mathieu Darche – from the NHL to the corporate world

Published: 27 October 2014

The Montreal native realized his boyhood dream of playing for The Montreal Canadiens. Armed with a marketing and management degree from McGill; Mathieu Darche is bringing that same determination to...

2017 SSHRC Connection Grant

Published: 19 January 2017

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing...

L'Oreal Brandstorm Information Session

Tuesday, October 2, 2012 17:30to19:30

Each year L’Oreal reaches out to University students to come up with creative solutions to real life business challenges and opportunities. Through this experience, many of the participants get...

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