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Bombardier’s founding family holds tight as company’s fortunes shift

Published: 30 October 2015

Bombardier Inc.’s founding family now has more of its wealth tied to legacy snowmobile company BRP Inc. than to the global plane and train manufacturer, a curious situation caused by Bombardier’s spectacular stock collapse this year. 

... “Families at their best take a long-term, patient view of what’s going on with their businesses and can hang in there despite what critics say,” said Karl Moore, a corporate leadership and strategy specialist at McGill University. “But sometimes it doesn’t work out. Canada and the U.S. are littered with firms whose [founding families] didn’t let go.”

Read full article: BNN, October 19, 2015

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