Certificate (Cert.) Public Relations and Communication Management

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Courses & Workshops

Required Courses
CPRL 214 Applied Public Relations Methods 1. (3 credits)
In-class, Part-time
Fall 2018, Winter 2019
Context, resources, learning activities, and guidance to conduct comprehensive, primary and secondary public relations research, and assess, edit, revise and proofread public relations materials for print, electronic and digital media.
CPRL 223 Basics of Public Relations. (3 credits)
In-class, Part-time
Fall 2018, Winter 2019
An overview of public relations theory, principles and practice, including the development of the discipline and its role in society, its function in different organizations, and the techniques used in the different sub-specialties of the field.
CPRL 224 Applied Public Relations Methods 2. (3 credits)
In-class, Part-time
Fall 2018, Winter 2019
Analyze, plan, design and execute projects that extend and hone writing and presentation skills in a self-directed manner.
CPRL 225 Social and Traditional Media Relations. (3 credits)
In-class, Part-time
Winter 2019
Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.
CPRL 226 Corporate Communications. (3 credits)
In-class, Part-time
Winter 2019
Issues and conditions affecting the communication of corporate issues and identity will be examined including corporate branding, financial communications, social responsibility, the reciprocal effects of internal and external publics, and planning and production of corporate communication vehicles.
CPRL 227 Internal Communication. (3 credits)
In-class, Part-time
Fall 2018
An examination of how internal communication strategies are designed and implemented to ensure people within an organization work together effectively and efficiently to support the organization's business plan, including the definition and purpose of internal communications that add value, as well as the communication needs of internal stakeholders.
CPRL 321 PR Issues Management. (3 credits)
In-class, Part-time
Winter 2019
Mechanisms by which organizations participate in the public policy process will be examined through an understanding of the social and political contexts where public issues occur and the inherent communication processes at all levels and specifically dealing with the roles of lobbying, media relations and social responsibility.
CPRL 322 Cases in Public Relations. (3 credits)
In-class, Part-time
Spring/Summer 2018, Winter 2019, Spring/Summer 2019
Preparation of communication plans for organizations and current situations will provide the opportunity to apply the knowledge gained throughout the program. In addition, recent developments and methods in key areas of practice will be addressed.
Complementary Courses
CGMG 210 Fundamentals of Project Management. (3 credits)
Live Online
Spring/Summer 2018, Fall 2018, Winter 2019, Spring/Summer 2019
Fundamental principles and best practices of project management essential to the successful development of projects or other complex undertakings within an organization; includes methods for defining, planning, and scheduling activities and resources.
CPRL 220 Fundamentals of Fund-Raising. (3 credits)
In-class, Part-time
Spring/Summer 2018, Spring/Summer 2019
Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.
CPRL 228 Event Management. (3 credits)
In-class, Part-time
Fall 2018
Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.
MGCR 222 Introduction to Organizational Behaviour. (3 credits)
In-class, Part-time
Spring/Summer 2018, Fall 2018, Winter 2019, Spring/Summer 2019
Individual motivation and communication style; group dynamics as related to problem solving and decision making, leadership style, work structuring and the larger environment. Interdependence of individual, group and organization task and structure.
MGCR 352 Principles of Marketing. (3 credits)
Spring/Summer 2018, Fall 2018, Winter 2019, Spring/Summer 2019
Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
MGCR 360 Social Context of Business. (3 credits)
Spring/Summer 2018, Fall 2018, Winter 2019
This course examines how business interacts with the larger society. It explores the development of modern capitalist society, and the dilemmas that organizations face in acting in a socially responsible manner. Students will examine these issues with reference to sustainable development, business ethics, globalization and developing countries, and political activity.
Testimonial
"What I like best about the program is the hands-on practical knowledge that you get: right from the start you acquired the tools that you will use in your professional life."
Paula B.

Contacts

Career and Professional Development
Phone: +1 514-398-6200
Fax: +1 514-398-3108
688 Sherbrooke Street West, Suite 1140 Montreal, Quebec, Canada H3A 3R1
Hours of Operation

Monday to Friday
9:00 a.m. to 5:00 p.m.

Contacts

Nicolette Papastefanou
Mcgill University's School of Continuing Studies
Hours of Operation

Monday to Friday

9:00 a.m. to 5:00 p.m.