Better data protections in Europe could encourage participation in retail data collection programs

In-store data collection can help retailers provide shoppers with a personalized experience that includes perks like lower prices or options tailored to a shopper’s taste. But uptake for in-store data collection has been slower in North America than it has been in Europe. “The assumption is that if I enter a retail store, cameras are recording. That is an established norm. However, if the retailer is storing my data, then they need to seek my consent,” says Associate Professor, Vivek Astvansh in interview with The Globe and Mail. “Perhaps shoppers and consumers in Europe are more accepting because they know regulations and laws are going to protect them.”