Political tensions between long-time allies fuelled ticket price spike for Canada-USA hockey game

When Canada and the United States faced off in the NHL’s 4 Nations Face-Off hockey tournament, the game held at the Bell Centre was the hottest ticket in Montreal, with some asking prices topping $10,000 a ticket on online ticket selling services. The intense demand was likely driven in part by the political tensions between the long-time allies. “The politics has added more interest to the game,” says Associate Professor of Quantitative Marketing and Analytics Vivek Astvansh in an interview with the Montreal Gazette. “Maybe Canadians are willing to spend a little more to show the United States what Canada is made of.