Marketing

Overcoming online shopping temptations this holiday season

Published: 7Dec2017

In an article for The Globe and Mail, Desautels Professor Ashesh Mukherjee delves into the hidden costs of living online, which can include the temptation to overspend on holiday shopping....

From single-use to multi-use: Study of consumers' behavior toward consumption of reusable containers

Published: 1Dec2017

Authors: Myriam Ertz, Rong Huang, Myung-Soo Jo, Fahri Karakas, Emine Sarigöllü Publication: Journal of Environmental Management, Vol. 193, May 2017 Abstract:

Fetal growth interacts with multilocus genetic score reflecting dopamine signaling capacity to predict spontaneous sugar intake in children

Published: 20Nov2017

Authors: P.P. Silveira, I. Pokhvisneva, H. Gaudreau, L. Atkinson, A.S. Fleming, M.B. Sokolowski, M. Steiner, J.L. Kennedy, Laurette Dubé, R.D. Levitan, M.J. Meaney, MAVAN research team...

Thesis Defense Presentation: Hajar Fatemi Shariatpanahi

1Dec201714:15
to
16:30

Ms. Hajar Fatemi Shariatpanahi, a doctoral student at McGill University in the Marketing area will be presenting her thesis defense entitled:

The Internet Trap: Five Costs of Living Online

Published: 1Nov2017

Book: The Internet Trap: Five Costs of Living Online Author: Ashesh Mukherjee Publisher: University of Toronto Press, Rotman -UTP Publishing, Forthcoming in March 2018

Power Distance Belief, Power, and Charitable Giving

Published: 17Oct2017

Authors:  Dahee Han, Ashok K. Lalwani and Adam Duhachek...

Saurabh Mishra appointed to Editorial Review Board of JAMS

Published: 17Aug2017

Saurabh Mishra, Associate Professor in Marketing, has been appointed to the Editorial Review Board of the Journal of the Academy of Marketing Science (JAMS)....

Fundraising could improve if tailored to social status

Published: 3Aug2017

According to research by Desautels professor DaHee Han and her colleagues, charities are losing out on donations by not targeting their fundraising campaigns properly.

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