Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy....
As Professor Ashesh Mukherjee makes clear in his latest book, The Internet Trap, the pitfalls of living online in the age of social media include ceaseless comparisons with others and feelings of...
Mini-MBA for experienced managers
Mini-MBA for changing times
/channels-contributeCategory: Higher Education
Desautels Faculty of Management
Forthcoming research co-authored by Professor Nathan Yang demonstrates how participants in a national diet program lost more weight when someone in their group was a standout, suggesting that...
Authors: Ceren Kolsarici, and Demetrios Vakratsas
Publication: Journal of Advertising, Vol. 47, No. 3, 2018
Professor Ashesh Mukherjee joins the Rotman School of Management to discuss learnings from his latest book, The Internet Trap, and outlines the five pitfalls of living online.
Authors: S. Mishra, Demetrios Vakratsas, and A. V. Krasnikov
Publication: Marketing Letters, Vol. 29, No. 3, September 2018