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Marketing Area Research Seminar

Wednesday, November 23, 2022 10:30to12:00

Zijun Tian University of Pennsylvania Mega or Micro? Influencer Selection Using Follower Elasticity/desautelsCategory: Desautels Faculty of Management

Marketing Area Research Seminar

Monday, November 21, 2022 11:30to13:00

Na Kyong (Kimberly) Hyun...

Marketing Area Research Seminar

Wednesday, November 16, 2022 10:30to12:00

Elisa Solinas The University of Southern California Consumers’ reaction to taste-based product modifications/desautelsCategory: Desautels Faculty of Management

Learning in Retail Entry

Published: 22 November 2019

Author: Nathan Yang Publication: International Journal of Research in Marketing, Forthcoming Abstract:

Professor Emine Sarigollu awarded 2019 SSHRC Insight Development Grant

Published: 9 October 2019

Emine Sarigollu, Associate Professor in Marketing, awarded 2019 SSHRC Insight Development Grant

Made to break? A taxonomy of business models on product lifetime extension

Published: 24 July 2019

Authors: Myriam Ertz, Sébastien Leblanc-Proulx, Emine Sarigollu and Vincent Morin Publication: Journal of Cleaner Production, Vol. 234, 10 October 2019, Pages 867- 880 Abstract:

Yu Ma article selected as a finalist 2019 Paul E. Green Award

Published: 24 April 2019

Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar,  whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food...

Pollution avoidance and green purchase: The role of moral emotions

Published: 15 February 2019

Authors: Dapeng Liang, Chenxuan Hou, Myung-Soo Jo, and Emine Sarigollu Publication: Journal of Cleaner Production, Volume 210, 10 February 2019, Pages 1301-1310 Abstract:

Yu Ma, Laurette Dubé and Nathan Yang awarded 2018 SSHRC Insight Grant

Published: 23 July 2018

Congratulations to Yu Ma, Associate Professor in Marketing, Laurette Dubé, Professor in Marketing and Nathan Yang, Assistant Professor in Marketing, on being awarded the 2018 SSHRC Insight Grant ...

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