Tim Horton’s Struggles to Capture U.S. Market

Published: 28 August 2019

Assistant Professor (Teaching) Robert Mackalski reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S. Learn more

Research Proposal Presentation: Filippo Dall’Olio

Wednesday, May 22, 2019 14:00to16:00

Mr. Filippo Dall’Olio, a doctoral student at McGill University in the area of Marketing will be presenting her research proposal entitled:...

The Internet Trap: Five Costs of Living Online

Published: 1 November 2017

Book: The Internet Trap: Five Costs of Living Online Author: Ashesh Mukherjee Publisher: University of Toronto Press, Rotman -UTP Publishing, Forthcoming in March 2018

Professor Dubé awarded funding for new study

Published: 16 April 2019

The Government of Canada has announced funding of $1.2 million for 17 projects to be led by researchers across the country that will analyze baseline data from the Canadian Longitudinal Study on...

Professor Yang invited to prestigious retail conference

Published: 20 February 2019

Professor Nathan Yang will share his research as an invited speaker at the eTail 2019 Conference. The conference will take place over May 7-9, 2019 in Toronto. Read more

Can Tim Hortons recapture the magic?

Published: 6 February 2019

CBC Radio speaks with Professor Robert Mackalski for his take on Tim Hortons' new double-double-flavored coffee bar, a product that taps into the beloved off-menu order. ...

The internet: A friend or a foe?

Published: 29 January 2019

Online social networks have made it easier to stay in touch with friends and family, but a worrying factor is that they can easily become a “den of comparisons,” warns Professor Ashesh Mukherjee in...

The woes of living life on social media

Published: 15 January 2019

As Professor Ashesh Mukherjee makes clear in his latest book, The Internet Trap, the pitfalls of living online in the age of social media include ceaseless comparisons with others and feelings of...

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