McGill Centre for the Convergence of Health and Economics presents a Special Precision Retailing Seminar3420 rue McTavish, Montreal, QC, H3A 3L1, CA/desautelsCategory: Desautels Faculty of Management
New research by Professor Demetrios Vakratsas and PhD candidate June Soo Lee looks at the complementary value of television and online advertising in China.
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Assistant Professor (Teaching) Robert Mackalski reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S.
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Book: The Internet Trap: Five Costs of Living Online
Author: Ashesh Mukherjee
Publisher: University of Toronto Press, Rotman -UTP Publishing, Forthcoming in March 2018
The Government of Canada has announced funding of $1.2 million for 17 projects to be led by researchers across the country that will analyze baseline data from the Canadian Longitudinal Study on...