News
Sugar Sammy gets last laugh with publicity stunt
One of the province’s best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign.
... ”This is marketing 101,” Robert Soroka, a marketing professor at McGill University said.
The advertisement and the fallout is a well orchestrated publicity campaign that Sammy has executed perfectly.
Read full article: Global Montreal, November 21, 2014
Feedback
For more information or if you would like to report an error, please web.desautels [at] mcgill.ca (subject: Website%20News%20Comments) (contact us).
