Convergent Innovation fosters individual behavior change and societal transformation by instilling social and environmental objectives of agriculture, food product development, nutrition, and health into business models, while improving economic viability of efforts focused on social benefit.
Established in 2016 under a partnership between the Faculty of Agricultural and Environmental Sciences (FAES) and the McGill Centre for the Convergence of Health and Economics (MCCHE), the Food and Agribusiness Convergent Innovation Prize is offered to support a venture, in the areas of agriculture, food and agribusiness, that clearly intertwines technological innovation, social innovation, and institutional innovation to simultaneously derive measurable economic and social benefit(s).
In 2018, Trussbridge joins FAES and MCCHE in awarding the prize. The winning team would need to be interdisciplinary, with at least one member from the Faculty of Agricultural and Environmental Sciences (FAES) holding a substantial role in the team.
The $5,000 prize will be awarded to a team in the McGill Dobson Cup.