Sales of American products are falling—comments from Pascal Thériault

Quebec supermarket chains say boycotts of American products are having a direct impact on US food sales, TVA reports. 

Grocery stores have put new measures in place to indicate the origin of their products. Loblaw recently announced they will be adding a logo to identify products subject to customs tariffs. 

McGill agronomist and economist Pascal Thériault says the best strategy isn't necessarily to boycott American products, but rather to focus on discovering and embracing local products: "It's a much better approach, because in the long run, it's likely to work much better," he told TVA.

“You have to remember that we have major Quebec agricultural companies that also have farms in the U.S., so these are Canadian products when we're in [high] season, but they use products made on their farms in the U.S. during the winter months,” he adds. This can lead to seemingly contradictory labels: for example, a container of lettuce that says "Product of the United States” but also "Packaged in Canada."