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What’s Trending in the World of Pseudoscience

15 Sep 2023

Our office’s mission is to separate sense from nonsense, which may well be a Sisyphean task. There is a lot of pseudoscience—meaning ideas and interventions that look scientific but that are not...

Sour Hype About Apple Cider Vinegar

24 Aug 2023

It was a bestseller in 1615! “The English Huswife,” by Gervase Markham, was one of the first compilations of culinary and medical recipes ever published. Wildly popular despite the fact that at the...

You Don’t Need a Binder in Your Detox Kit, and You Don’t Need a Detox Kit

13 Jan 2023

“You don’t even know what a binder is when you’re doing a parasite cleanse. I came from Western medicine and I didn’t know what a binder was! We didn’t use those!” So says Kim Rogers, who proclaims...

Why the Gospel of Wellness Sells

30 Dec 2022

Running on a treadmill is an appealing analogy for both the search for wellness and the investigation of its claims. A lot of effort goes into it, yet we never seem to get anywhere. At least with...

Resetting the Hype Around the Vagus Nerve

13 May 2022

Murkiness and wishful thinking about an emerging scientific subject can be spun into certainty. Where researchers are exploring the tenebrous depths of our nervous system with the equivalent of a...

The Liver King Wants You to Dominate Your Health Like a Caveman

28 Jan 2022

Blowing up a bed using a tank is certainly a choice. The bed explodes in slow motion. First, we see the dirt raised from the ground behind the bed. Then, a ball of fire erupts, tossing pillows in...

The Emerald Chlorophyll of Oz

30 Jul 2021

Just like the omnipotence of the Wonderful Wizard of Oz was a mere illusion, so is the almightiness of chlorophyll water. From a distance, the emerald drink looks like an all-natural cure-all to...

The Clown Prince of Wellness

19 Nov 2020

There is a man on the Internet known for satirizing wellness trends who was recently censored on YouTube for spreading unfounded conspiracy theories. JP Sears made a name for himself by gently...

The Frustrating Rorschach Test of Netflix’s (Un)Well

21 Aug 2020

Much like the title’s parentheses which tease a bleaker angle without committing to it, Netflix’s latest health docuseries, (Un)Well, behaves like the infamous Rorschach ink blot test. I imagine...

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