Vivek Astvansh
- Ph.D. in Business Administration from Ivey Business School, University of Western Ontario, Canada, 2014-2019
- Master of Science in Business from Wisconsin School of Business, University of Wisconsin-Madison, USA, 2012-2014
- MBA from Indian Institute of Management Lucknow, India, 2009-2012
- Bachelor of Technology in Computer Engineering from Aligarh Muslim University, 1996-2000
- B.Com.: MRKT 453: Advertising and Media
- B.Com.: MRKT 354: Marketing Strategy
- MMA: MRKT 671: Advanced Marketing Analytics
- MMA: MRKT 672: Pricing Analytics
- MBA: MRKT 657: Customer Insights
- MBA: MRKT 684: Marketing Intelligence
- PhD: MRKT 701: Topics in Marketing Strategy
Vivek is an academic researcher interested in a firm's risk exposure.
He is predominantly an empiricist. Specifically, he collects observational and experimental data and analyzes them using regression and machine learning to test his hypotheses. His research has been published in (among others) Harvard Business Review (HBR; two articles), the Journal of the Academy of Marketing Science (JAMS; two), the Journal of Marketing (JM, two), Manufacturing & Service Operations Management (M&SOM, three), and Production and Operations Management (POM, five).
Vivek teaches in bachelor's, master's, doctoral, and executive education programs at McGill University, Indiana University Bloomington, and Pennsylvania State University.
He is an Associate Editor at the Journal of Operations Management, and a member of the editorial board of Production and Operations Management. He is an "ad hoc" reviewer for the Journal of the Academy of Marketing Science, Journal of Business Ethics, Human Resource Management Journal, International Journal of Research in Marketing, Journal of Marketing, and Marketing Science.
Vivek was an assistant professor in the marketing department at Indiana University's Kelley School of Business from July 1, 2018, to May 30, 2023. He has been employed full-time at McGill University since August 1, 2023.
He worked in the information technology industry from 2000 to 2012, writing and selling computer code that automated business processes for telecommunications and semiconductor companies, grocery retailers, retail banks, and hospitals in India, the United States, Canada, Singapore, Saudi Arabia, the United Arab Emirates, and Bangladesh. In his last job in the technology industry, Vivek was responsible for the marketing function at a San Francisco-based analytics company.
- Marketing analytics at Kelley School of Business, Indiana University, 2018-2023
- Introduction to marketing at King's College, University of Western Ontario, fall 2016
- Marketing research at Wisconsin School of Business, University of Wisconsin-Madison, summer 2013
- Services Marketing, Indus World School of Business, India, fall 2011
Please read my CV PDF file.
Please see my CV PDF file. Thank you.
