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Hyunji So

Title: 
Assistant Professor, Information Systems; Academic Director, Business & Management Research Centre
Hyunji So
Contact Information
Phone: 
514-398-8537
Email address: 
hyunji.so [at] mcgill.ca
Alternate email address: 
nathalie.beaupre [at] mcgill.ca
Address: 

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Ph.D. in Management Engineering, Korea Advanced Institute of Science and Technology  (2020)

MS. in Management Engineering,  Korea Advanced Institute of Science and Technology (2015)

BS in Biochemical Engineering, Korea Advanced Institute of Science and Technology (2013)

 

Area(s): 
Information Systems
Office: 
564
Curriculum vitae: 
PDF icon cv_hyunjiso.pdf
Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Business Analytics & IT
Digital Platforms
Human-AI interaction
Impact of AI & Analytics on Work
Online Advertising
Social Media
Selected publications: 

  • Influencer Authenticity Cues, Connectedness, and Purchase Decisions with Choi, A., and Ramaprasad, J. Information Systems Research, Conditional Accept

  • Selecting Cover Images for Restaurant Reviews: AI vs. Wisdom of the Crowd with Khern-am-nuai, W., Cohen, M., and Adulyasak, Y. Manufacturing & Service Operations Management, 2024

  • Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective with Kwon, H. E., Han, S. P., and Oh, W. Information Systems Research, 27, 2016

 

Awards, honours, and fellowships: 
  • Co-Principal Investigator, Insight Development Grant, Social Sciences and Humanities Research Council (2025–2027) — “Combating Lookism with Collaboration: Evidence from Instagram”, $64,448 CAD
  • Principal Investigator, Connection Grant, Social Sciences and Humanities Research Council (2024–2025) — “Future of Work: Generative AI in Business”, $11,280 CAD
  • Principal Investigator, Fonds de Recherche du Québec – Société et Culture (FRQSC) Research Support for New Academics (2024–2026) — “Avenir de la Collaboration: Humain vs. Intelligence Artificielle Générative dans les Tâches de Créativité”, $57,150 CAD
  • Principal Investigator, Insight Development Grant, Social Sciences and Humanities Research Council (2023–2025) — “The Rise of the Creator Class: Examining the Shift in Media Market Dynamics” (with collaborators), $63,744 CAD
  • Recipient, Desautels Research Events Grant (2023), McGill University — “Methodology Workshop: Causal Inference”, $2,500 CAD
  • Co-Principal Investigator, Insight Grant, Social Sciences and Humanities Research Council (2023–2026) — “Social Media Use and Workforce Disparities: A Study of Gender Pay and Promotional Gaps”, $95,789 CAD
  • Recipient, Paper Presentation Grant (2023), McGill University, $1,500 CAD
  • Recipient, Desautels Research Support Fund (2022–2023), McGill University — “Impact of NFT (Non-Fungible Token) Schemes for the Creator Economy”, $4,958 CAD
  • Principal Investigator, Internal Social Sciences and Humanities Development Grant (2021–2022), McGill University — “Discounts vs. Rewards: Impact of Price Promotions on Digital Content Post-Consumption Behavior”, $6,000 CAD
  • Co-Principal Investigator, Insight Development Grant, Social Sciences and Humanities Research Council (2020–2022) — “The Economic Implications of AI Implementations on Online Platforms”, $33,212 CAD
  • McGill Start-up Grant (2019–2022), $45,000 CAD
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