Social value, content value, and brand equity in social media brand communities: A comparison of Chinese and US consumers

Published: 23 March 2018

Authors: Yongbing Jiao, Myriam Ertz, Myung-Soo Jo and Emine Sarigöllü Publication: International Marketing Review, Vol. 35, No. 1, 2018 Abstract:

Is the Internet the devil’s workshop?

Published: 12 March 2018

“The world is too much with us,” the poet William Wordsworth said a couple of hundred years ago. He was reflecting on the Industrial Revolution, but his observation seems all the more relevant...

Seminar: Jennifer Argo, University of Alberta

Friday, March 21, 2014 10:30to12:00

The Silent Influencers: The Impact of Mannequins in the Retail Context...

McGill Institute of Marketing presents: Cannibalization and Preemptive Entry in Heterogeneous Markets

Tuesday, June 17, 2014 10:00to11:30

Cannibalization and Preemptive Entry in Heterogeneous Markets presented by Nathan Yang (Yale University, Yale School of Business)...

Seminar: Sungho Park, Arizona State University

Friday, May 16, 2014 10:00to11:30

An Empirical Analysis of Consumption Patterns for Mobile Apps and Web: A Multiple Discrete-Continuous Extreme Value Approach...

Seminar: Jay Russo, Cornell University

Friday, May 9, 2014 10:00to11:30

What is Desired in the Desirability Bias? Jay Russo Cornell University1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA/desautelsCategory: Desautels Faculty of Management

Seminar: Yu Ma, University of Alberta

Friday, April 4, 2014 10:30to12:00

The Nutritional Quality of Our Grocery Shopping and the Impact of External Shocks...

Seminar: Alina Ferecatu, ESSEC Business School

Friday, March 28, 2014 10:00to11:30

Understanding Managers’ Tradeoffs between Exploration and Exploitation...

Overcoming online shopping temptations this holiday season

Published: 7 December 2017

In an article for The Globe and Mail, Desautels Professor Ashesh Mukherjee delves into the hidden costs of living online, which can include the temptation to overspend on holiday shopping....

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