L'épidémie d'obésité: un échec de la médecine?
Depuis 30 ans, les approches médicales et diététiques ont montré leurs limites.
... "Derrière chaque obèse, il y a un individu, et cet individu ne peut être dissocié de l'écosystème dans leque il se trouve.", ajoute Laurette Dubé, professeure à la faculté de Management Desautels et présidente et présidente fondatrice et directrice scientifique du Centre de la convergence en santé et économie de l'Université McGill.
Shameful advertising
Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.
... Professor DaHee Han says:
Sugar Sammy gets last laugh with publicity stunt
One of the province’s best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign.
... ”This is marketing 101,” Robert Soroka, a marketing professor at McGill University said.
The advertisement and the fallout is a well orchestrated publicity campaign that Sammy has executed perfectly.
How to successfully use shame and guilt in advertising
Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.
... Professor DaHee Han says: “To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time!’
The granddaddy of all Canadian-U.S. trade disputes is about to rear its ugly head again
A recent dispute over “country of origin labelling” for meat products underscores the fact that Canada and the U.S. still have their share of trade disputes.
... “For the first time in years, we actually see new housing starts in the United States past the one-million mark,” said William Polushin, an international business expert and lecturer at the Desautels faculty of management at McGill University.
Mathieu Darche – from the NHL to the corporate world
The Montreal native realized his boyhood dream of playing for The Montreal Canadiens. Armed with a marketing and management degree from McGill; Mathieu Darche is bringing that same determination to a new career in business.
Feeling Guilty or Ashamed? Think about Your Emotions before You Shop
Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research, feeling guilty might find you comparing calories in different cartons of ice cream. Feeling ashamed might keep you from buying any ice cream in the first place.
Laundry & lattés: Hybrid spaces and beautiful business friendships
Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.
Ascent: A Practising Manager's Growth Mantra
Amit Chatterjee is the Managing Director of the Sartorius India group of companies since2002. He has been with the company since 1993. Sartorius AG (www.sartorius.com), is a 140-year-old German technology major listed on the German and French stock exchanges. A post graduate in Chemistry, Amit has a diploma in Practising Management from INSEAD, France and a Master of Management from McGill University, Canada.
Thomas Lecordier returns to BCP as Executive Vice President
Alain Tadros, Chief Operating Officer of the Publicis Worldwide companies in Québec, announces the return of Thomas Lecordier to BCP and his appointment as Executive Vice President.
Professor Dotzel Wins 2013 Best Services Article Award
Professor Thomas Dotzel has won the 2013 Best Services Article Award at the 23rd annual Frontiers in Service Conference held in Miami from June 26-29, 2014. The award comes from the American Marketing Association’s Services Marketing Special Interest Group, an organization comprised of the world’s top services marketing scholars, and is designed to honour the best services paper across all journals in the prior year (2013).
McGill MBA Stephen Bailey in Air Canada En Route Magazine
Head of marketing at John Fluevog Shoes in Vancouver, Stephen Bailey scouts new store locations and conducts store visits across North America. When he's not working for one of Canada's favourite footwear brands (Air Canada rouge flight attendants wear Fluevog proudly), Bailey designs men's accessories with his wife for their company, Cursor & Thread.
Christine Lagarde, Joe Oliver, Christian Noyer, Lawrence H. Summers, Jean-Claude Trichet, Philippe Couillard and Several other Political and Economic Leaders to Open the 20th Conference of Montreal
Organized by the International Economic Forum of the Americas, the 20th edition of the Conference of Montreal will begin on June 9, 2014, under the theme of “Economy, Governance and Pension“.
Silver Bullet solutions are not the answer to tackling obesity
Isolated attempts to curb the growing obesity pandemic are doomed to fail to reach their potential, according to recent research from the Desautels Faculty of Management at McGill University.
"Policy Insights from the Nutritional Food Market Transformation Model: the Case of Obesity Prevention," Annals of the New York Academy of Sciences
Authors: Struben, Jeroen; Chan, Derek; Dube, Laurette
Publication: Annals of the New York Academy of Sciences
Abstract:
