More from Marketing News


Professor Dubé awarded funding for new study

The Government of Canada has announced funding of $1.2 million for 17 projects to be led by researchers across the country that will analyze baseline data from the Canadian Longitudinal Study on Aging (CLSA).

Published: 16 Apr 2019

Multi-behavioral obesogenic phenotypes among school-aged boys and girls along the birth weight continuum

Authors: Andre Krumel Portella, Catherine Paquet, Adrianne Rahde Bischoff, Roberta Dalle Molle, Aida Faber, Spencer Moore, Narendra Arora, Robert Levitan, Patricia Pelufo Silveira, Laurette Dubé

Publication: PLoS ONE, 14(2): February 2019, e0212290


Published: 4 Mar 2019

Professor Yang invited to prestigious retail conference

Professor Nathan Yang will share his research as an invited speaker at the eTail 2019 Conference. The conference will take place over May 7-9, 2019 in Toronto.

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Published: 20 Feb 2019

Pollution avoidance and green purchase: The role of moral emotions

Authors: Dapeng Liang, Chenxuan Hou, Myung-Soo Jo, and Emine Sarigollu

Publication: Journal of Cleaner Production, Volume 210, 10 February 2019, Pages 1301-1310


Published: 15 Feb 2019

Can Tim Hortons recapture the magic?

CBC Radio speaks with Professor Robert Mackalski for his take on Tim Hortons' new double-double-flavored coffee bar, a product that taps into the beloved off-menu order. 

Listen to CBC radio clip (at 1:28 min)

Published: 6 Feb 2019

The internet: A friend or a foe?

Online social networks have made it easier to stay in touch with friends and family, but a worrying factor is that they can easily become a “den of comparisons,” warns Professor Ashesh Mukherjee in his book The Internet Trap: Five Costs of Living Online.

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Published: 29 Jan 2019

When advertising gets socially active

Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy.

Professor Ashesh Mukherjee joins BBC to comment on the effectiveness of this approach, warning that it risks oversaturation and alienation.

Published: 21 Jan 2019

The woes of living life on social media

As Professor Ashesh Mukherjee makes clear in his latest book, The Internet Trap, the pitfalls of living online in the age of social media include ceaseless comparisons with others and feelings of envy.

Published: 15 Jan 2019

How top performers propel others toward greatness

Forthcoming research co-authored by Professor Nathan Yang demonstrates how participants in a national diet program lost more weight when someone in their group was a standout, suggesting that exceptional performers can motivate others to reach new heights.

Published: 9 Oct 2018

Synergistic, Antagonistic, and Asymmetric Media Interactions

Authors: Ceren Kolsarici, and Demetrios Vakratsas

Publication: Journal of Advertising, Vol. 47, No. 3, 2018

Published: 28 Sep 2018

The dark side of the web revolution

Professor Ashesh Mukherjee joins the Rotman School of Management to discuss learnings from his latest book, The Internet Trap, and outlines the five pitfalls of living online.

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Published: 28 Sep 2018

Protecting positioning innovations: the emergence of non-traditional trademark registrations

Authors: S. Mishra, Demetrios Vakratsas, and A. V. Krasnikov

Publication: Marketing Letters, Vol. 29, No. 3, September 2018

Published: 27 Sep 2018

Managing Rapid Change and Rapid-Growth in Emerging Industries

Authors: Hamid Etemad and Christian Keen

Publication: International Journal of Entrepreneurship and Small Business, Vol. 34, No. 4, 2018


Published: 5 Sep 2018

Nathan Yang selected participant in joint Quebec and China seminar

Nathan Yang, Assistant Professor in Marketing, selected participant in joint Quebec and China seminar Big Data and Management.

Published: 23 Jul 2018