Delve: Are Consumers Spoiled For Choice or Too Overwhelmed to Choose?

Today’s consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don’t always result in sales—and can even take away from a company’s bottom line.

Is bigger better? How the scale effect influences green purchase intention: The case of washing machine

Authors: Chenxuan Hou and Emine Sarigöllü

Publication: Journal of Retailing and Consumer Services, Volume 65, March 2022, Article 102894

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The Impact of Advertising Creative Strategy on Advertising Elasticity

Authors: Filippo Dall'Olio and Demetrios Vakratsas

Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: January 7, 2022

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Retailers can ease customer anxiety after the pandemic changed grocery shopping

COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic Director of the Master of Management in Retailing (MMR), spoke at Grocery Innovations Canada.

Professor Doré awarded 2021 NSERC Discovery Grant

Bruce P. Doré, Assistant Professor of Marketing awarded 2021 NSERC Discovery Grant

Professor Doré awarded 2021 SSHRC Insight Grant

Bruce P. Doré, Assistant Professor of Marketing, awarded 2021 SSHRC Insight Grant

A multi-category demand model incorporating inter-product proximity

Authors: Yu Ma, P.B. Seetharaman and V. Singh

Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162

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The Dual Impact of Product Line Length on Consumer Choice

Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices to suit every taste. But do the countless variations of this humble snack food satisfy consumer demand for variety, or intimidate the indecisive by making it too difficult to choose?

Celebrating excellence in teaching at Desautels

Across programs and subject areas, the Desautels Faculty of Management recognizes the vital role that teaching plays in enriching the student experience and in inspiring the next generation of leaders.

The Distinguished Teaching Award recipients Jiro Kondo and Lisa Cohen were honoured at McGill’s 2021 Management Convocation ceremony for their excellence in teaching.

Congratulations to the following recipients of the 2021 teaching awards!

Delve - "New Normal" podcast: Grocery Shopping Anxiety with Yu Ma

In episode 3 of The ‘New Normal’ hosted by Dave Kaufman, Professor Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year, and what can be done from a technological perspective to improve the shopping experience and perhaps even help the consumer make more informed and healthie

Factors affecting customer satisfaction on online shopping holiday

Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarigöllü

Publication: Marketing Intelligence and Planning, Forthcoming Abstract:

On the Reference Point Effect of Reserve and Buy It Now prices

Authors: Z. Zhang, Ernan Haruvy, and P.T.L. Popkowski Leszczycc

Publication: Journal of Retailing, Forthcoming Abstract:

Online shopping convenient but isolating

Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in e-commerce. From his perspective, the convenience of online shopping comes at the expense of the social aspect that encourages customers to spend their money in-store.

2020 SSHRC Insight Grants awarded

For Canadian retailers, digitization is key to surviving the pandemic

Only 30 percent of Canada’s small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the Master of Management in Retailing, nothing short of digital transformation will equip these businesses to survive.