Tim Horton’s Struggles to Capture U.S. Market

Assistant Professor (Teaching) Robert Mackalski reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S.

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Made to break? A taxonomy of business models on product lifetime extension

Authors: Myriam Ertz, Sébastien Leblanc-Proulx, Emine Sarigollu and Vincent Morin

Publication: Journal of Cleaner Production, Vol. 234, 10 October 2019, Pages 867- 880

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Yu Ma article selected as a finalist 2019 Paul E. Green Award

Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar,  whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases” has been selected as one of four finalists for the Journal of Marketing Research’s 2019 Paul E. Green Award

The Paul E. Green Award recognizes the best article in the Journal of Marketing Research within the last calendar year that demonstrates the most potential to contribute significantly to the practice of marketing research.

Publication: Journal of Marketing Research, Vol. 55, No. 2, April 2018

Authors: Kusum L. Ailawadi, Yu Ma and Dhruv Grewal

This article studies the impact of shopping at the warehouse club format on households' packaged food-for-home purchases. In addition to low prices, this format has several unique characteristics that can influence packaged food purchases. The empirical analysis uses a combination of households' longitudinal grocery purchase information, rich survey data, and detailed item-level nutrition information. After accounting for selection on observables and unobservables, the authors find a substantial increase in the total quantity (servings per capita) of purchases attributable to shopping at this format. Because there is no effect on quality of purchases, this translates into a substantial increase in calories, sugar, and saturated fat per capita. The increase comes primarily from storable and impulse foods and it is drawn equally from foods that have positive and negative health halos. The results have important implications for how marketers can create win–win opportunities for themselves and for consumers.

Professor Dubé awarded funding for new study

The Government of Canada has announced funding of $1.2 million for 17 projects to be led by researchers across the country that will analyze baseline data from the Canadian Longitudinal Study on Aging (CLSA).

Does social capital moderate the association between children's emotional overeating and parental stress? A cross-sectional study of the stress-buffering hypothesis in a sample of mother-child dyads

Authors: Jennifer Mandelbaum, Spencer Moore, Patricia P. Silveira, Michael J. Meaney, Robert D. Levitan, and Laurette Dubé

Publication: Social Science and Medicine, Forthcoming

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Multi-behavioral obesogenic phenotypes among school-aged boys and girls along the birth weight continuum

Authors: Andre Krumel Portella, Catherine Paquet, Adrianne Rahde Bischoff, Roberta Dalle Molle, Aida Faber, Spencer Moore, Narendra Arora, Robert Levitan, Patricia Pelufo Silveira, Laurette Dubé

Publication: PLoS ONE, 14(2): February 2019, e0212290

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Professor Yang invited to prestigious retail conference

Professor Nathan Yang will share his research as an invited speaker at the eTail 2019 Conference. The conference will take place over May 7-9, 2019 in Toronto.

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Pollution avoidance and green purchase: The role of moral emotions

Authors: Dapeng Liang, Chenxuan Hou, Myung-Soo Jo, and Emine Sarigollu

Publication: Journal of Cleaner Production, Volume 210, 10 February 2019, Pages 1301-1310

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Can Tim Hortons recapture the magic?

CBC Radio speaks with Professor Robert Mackalski for his take on Tim Hortons' new double-double-flavored coffee bar, a product that taps into the beloved off-menu order. 

Listen to CBC radio clip (at 1:28 min)

The internet: A friend or a foe?

Online social networks have made it easier to stay in touch with friends and family, but a worrying factor is that they can easily become a “den of comparisons,” warns Professor Ashesh Mukherjee in his book The Internet Trap: Five Costs of Living Online.

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When advertising gets socially active

Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy.

Professor Ashesh Mukherjee joins BBC to comment on the effectiveness of this approach, warning that it risks oversaturation and alienation.

The woes of living life on social media

As Professor Ashesh Mukherjee makes clear in his latest book, The Internet Trap, the pitfalls of living online in the age of social media include ceaseless comparisons with others and feelings of envy.

How top performers propel others toward greatness

Forthcoming research co-authored by Professor Nathan Yang demonstrates how participants in a national diet program lost more weight when someone in their group was a standout, suggesting that exceptional performers can motivate others to reach new heights.

Synergistic, Antagonistic, and Asymmetric Media Interactions

Authors: Ceren Kolsarici, and Demetrios Vakratsas

Publication: Journal of Advertising, Vol. 47, No. 3, 2018

The dark side of the web revolution

Professor Ashesh Mukherjee joins the Rotman School of Management to discuss learnings from his latest book, The Internet Trap, and outlines the five pitfalls of living online.

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