Charities must re-think their marketing efforts

A Charity Times piece explores a research paper partly authored by Desautels Professor DaHee Han.

Spirals of Spirituality: A Qualitative Study Exploring Patterns of Spiritual Organizing

Authors: Fahri Karakas and Emine Sarigöllü

Publication: Journal of Business Ethics, Forthcoming

Abstract:

5th Empirical and Theoretical Symposium for Canadian Marketing Strategy

On May 25, 2017, more than 60 marketing academics in Canada gathered together for the 5th Empirical and Theoretical Symposium for Canadian Marketing Strategy at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries.

MCCHE is at the centre of efforts to support Indian pulse production

High fibre content, a low glycemic index, and ease of production make pulses an ideal crop for much of the developing world.

The supply and demand sides of corruption: Canadian extractive companies in Africa

Authors: Frederick Stapenhurst, Fahri Karakas, Emine Sarigöllü, Myung-Soo Jo & Rasheed Draman

Publication: Canadian Foreign Policy, Vol 23, No. 1, 2017

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Charitable giving: the wealth factor

A study co-authored by Desautels Assistant Marketing Professor DaHee Han finds that there’s a big difference between the charitable giving habits of the wealthy and the less privileged.

Un truc ultrasimple pour voler de succès en succès au travail!

A new study by Desautels Assistant Professor Nathan Yang explores how to attain short-and long-term goals, using the database of mobile weight-loss app Lose It! to track user information and success rates.

Social value and content value in social media: Two paths to psychological well-being

Authors: Jiao, Y., Jo, M.S., Sarigollu, E.

Publication: Journal of Organizational Computing and Electronic Commerce 

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How good marketing can make social responsibility profitable

According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh Mishra and Sachin Modi from Iowa State University, analysed corporate social responsibility (CSR) actions across six categories: environment, products, diversity, corporate governance, employees and community.

Gene and environment interaction: Is the differential susceptibility hypothesis relevant for obesity?

Authors: Mollea, R.D., Fatemia, H., Dagherb, A., Levitanc, R.D., Silveirad, P.P., Dubé, L.

Publication: Neuroscience & Biobehavioral Reviews

2017 SSHRC Connection Grant

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions”.

Business schools heed the call for more data-literate graduates

Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off, with business schools ramping up their offerings in data analytics. [...]

Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors

Authors: Ertza, M., Karakasb, F., Sarigöllü, E. 

Publication: Journal of Business Research

Abstract:

Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement

Authors: Han, D., Duhachek, A., Agrawal, N. 

Publication: Journal of Consumer Research 

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Measuring the Efficiency of Category-Level Sales Response to Promotions

Authors: Trivedi, M., Gauri, D.K., Yu, M. 

Publication: Management Science, Vol. 63, No. 10, October 2017  

Abstract: