Check out our interview with Justin Lessard-Wajcer and Saba Saremi Co-founders of Nurau!
What motivated you and your co-founders to start Nurau?
The genesis of Nurau was driven by a vision to make the world work better together, starting with one of the most pivotal roles in any business: the manager. Recognizing that managing people is both the hardest and most costly challenge businesses face today, we set out to transform this dynamic. Our mission is clear—to equip managers with the tools they need to lead more effectively, thereby enhancing overall workplace health and reducing costly turnover. By improving management practices, we're not just boosting individual companies; we're elevating entire industries.
What are some challenges you are facing while scaling your startup?
Scaling Nurau presents several challenges:
- Recruitment and Team Building: Finding the right talent that aligns with Nurau’s mission and possesses the necessary skills.
- Market Penetration and User Acquisition: Expanding into new markets while maintaining a strong value proposition to different demographics of users.
- Resource Allocation: Balancing investment in technology, marketing, and human resources to sustain growth without compromising on service quality.
How did the Dobson Centre play a role in Nurau as we know it today?
The Dobson Centre was instrumental in the early stages of Nurau by providing mentorship, resources, and a network of fellow entrepreneurs. The Centre helped refine the business model, set strategic directions, and offered a platform for pitching to potential investors, which was crucial for gaining initial traction and credibility in the industry.
Who would be an ideal partner or collaborator for Nurau?
The ideal collaborator for Nurau is a forward-thinking retailer committed to revolutionizing the management of their workforce. Retailers are acutely aware that 80% of their operational costs are driven by people-related issues. Nurau’s AI-driven coaching platform offers store managers actionable guidance to dramatically enhance the employee experience and customer satisfaction. Our partnerships have shown to reduce managerial escalations and staff turnover significantly, with a proven track record of achieving over a 600% ROI. Empower your frontlines and transform your retail operations with Nurau.
What are you most excited about for Tech Day in New York City?
The excitement for Tech Day in New York City revolves around the opportunity to showcase Nurau's innovative solutions to a broader audience, including potential investors, partners, and customers. This event will be a fantastic platform for networking, learning from industry leaders, and gaining insights into the latest trends and technologies that could further enhance Nurau’s offerings. Additionally, the feedback received during Tech Day will be invaluable for refining our strategies and products.
Nurau
Nurau is harnessing AI to improve management practices in the workplace.
