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Minority business owners can benefit from guilt marketing

Published: 4 August 2025

A recent study published in the Journal of Consumer Research found that white consumers with higher levels of ‘white guilt’ were more likely to buy from a Black-owned business than from a white...

Customer service chatbots are everywhere, but people prefer human agents to deal with some issues

Published: 17 September 2025

The use of customer service chatbots has grown rapidly. Maybe a little too rapidly, according to Vivek Astvansh, an Associate Professor of Quantitative Marketing and Analytics at McGill Desautels....

Michael Scott’s office misadventures are a lesson in what not do to as a manager

Published: 9 October 2025

On The Office, Steve Carrell plays Michael Scott, a boss at a small paper and office supply wholesaler who is frequently delusional, insensitive and annoying—sometimes all at once. Still, there are...

ACCEPTER le vélo : Findings and perspectives from two years of research

Published: 5 November 2025

The ACCEPTER le vélo conference brought together researchers and policymakers to discuss the evolving landscape of cycling in Montreal and beyond. The first panel highlighted major progress in...

To be effective, sometimes leaders need to display aspects of both introversion and extroversion

Published: 15 May 2025

A stereotypical extrovert loves to engage with people, and derives energy from it. For stereotypical introverts, the reverse is true: they prefer to keep to themselves, and too much interaction...

Desautels’ valedictorian Grace Singer hopes for carbon-free future

Published: 5 June 2025

This year, ten valedictorians from across the university shared their reflections and insights with McGill’s Class of 2025--with an eye cast toward the future. Desautels Grace Singer will be among...

Tariff loophole fuelling Canadian warehouse sector

Published: 26 June 2025

Tariffs drive up prices for businesses, but some companies are finding a creative loophole to avoid some US tariffs. When a company imports a tariffed good, it pays a tariff. But it doesn’t pay a...

Overuse of credit cards could be contributing to rise in bankruptcies in Quebec

Published: 30 July 2025

More than 34,000 Quebec households filed for insolvency between June 2024 and May 2025. That’s an increase of almost 5% over the previous year. For Benjamin Croituru, that’s cause for concern. ...

Inside the GCPA: Highlights from October's in-person session

Published: 7 October 2025

A full house at the CPA Québec Info Session! Faculty and students showed up in impressive numbers, eager to learn about the exciting changes coming to the CPA profession.

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