MMR students explore retail innovation in Dubai

In March 2025, students in the Master of Management in Retailing (MMR) program at McGill Desautels, took part in a week-long study trip to Dubai, to explore one of the world’s most dynamic retail hubs.

The itinerary included meetings with industry leaders from Dubai Economy and Tourism, Huda Beauty, Apparel Group, Kitopi, DAMAC, Carrefour, and Majid Al Futtaim Group. Students gained firsthand insights into retail innovation, digital strategy, localization, and customer experience.

The trip included a number of cultural experiences, including visits to traditional souks and a desert excursion, offering additional context into the region’s consumer landscape. Learn more about how the trip offered students a global perspective and understanding of the evolving retail industry.