Temu’s low prices are drawing in consumers despite product quality issues

The online marketplace Temu, launched in 2022, has become one of the most downloaded apps in North America. The platform is known for ultra-low prices, though the quality and safety of the products it sells are sometimes suspect. “If I understand their business model correctly, they sell products at a loss, and make money from the data they collect,” said Bensadoun School of Retail Management (BSRM) Executive Director Charles de Brabant in an interview with Radio-Canada.