CEO Series podcast shares insights from business leaders

To succeed in business, you need to win the hearts of the people, says Noah Xie, the founder and president of KMIND, a strategic consultancy headquartered in Shanghai. It’s a lesson that Xie took from The Art of War, an ancient Chinese military text by Sun Tzu. It is important for companies to ask themselves why a consumer chooses their product over a competitor’s, Xie told Professor Karl Moore in an episode of his CEO Series podcast on the iHeart Radio podcast network. By knowing what appeals to their customers, a company can tailor their operations to enhance what drew them in from the beginning.