Messaging and Strategy workshop
This workshop will explore how to tell a story and make ideas resonate with the broader community. In this 1.5 hour workshop, participants will learn about the different elements of building a communications strategy, as well as practice defining the goals, audience, message and tactics that will mobilize people around an initiative.
This workshop is presented by the McGill Office of Sustainability as part of SKILLS21, a skills development program for McGill undergraduate students.