Expert: Hudson's Bay to resurrect discount retail chain Zellers

Discount department store Zellers hopes to make a comeback next year, a decade after the Canadian chain shuttered most of its locations. Hudson's Bay Co. says Zellers will debut a new e-commerce website and expand its brick-and-mortar footprint within select Hudson's Bay department stores across the country in early 2023. The company says the relaunched Zellers will offer "a digital-first shopping journey that taps into the nostalgia of the brand." (CBC News)

Here is an expert from McGill University that can provide comment on this issue:

Yu Ma, Associate Professor, Desautels Faculty of Management

“It is exciting to see an iconic Canadian brand coming back to life. However, it will face tough competition and its future is a huge question mark.”

Yu Ma is an Associate Professor in the Desautels Faculty of Management and a Faculty Scholar at the Bensadoun School of Retail Management. His research interests include food marketing, retailing and big data analytics. Using consumer purchase data and advanced econometric and statistical models, he studies how consumers react to various marketing incentives.

yu.ma [at] mcgill.ca (English)